Posted on Jan 18th, 2012
Your banner design will only prove to be successful if the number of people visiting your site has increased by clicking on it. If you want to ensure that your click through rate is enhanced there are certain things you should be doing.
The first thing is to make sure that your banner design actually targets your market audience. So make sure you design one using words that they have used in order to search for what you are offering. The best way of seeing if your design is successful is to run a small campaign first.
The second thing you should do when creating a banner design to increase CTR (click through rate) is to not stick with one version of it. But make multiple versions to which various small changes have been made. You may well be surprised how much improved the CTR to your website is by making even the smallest of changes to your banner.